By Alex BregmanA man with a passion for what he calls “creative writing” is getting his own television show in the form of the Telegraph Auto Company, and is making the show his own.
John Stauffer, who’s had a string of TV series on the side, has been in the publishing business for 20 years, and now he’s got his own company, Auto Media, that will be launching on the ABC on July 10.
The Telegraph Auto company is about “creating the best quality writing, editing and video content for audiences on a broad range of platforms and audiences across the globe,” according to the company website.
In a short teaser video, Mr Staufer talks about his process for writing for the show, as well as his own passion for it.
“The main goal of this new company is to take a page out of the best writers’ book and give them the platform to be their own creators,” he says in the video.
“This is my passion for the business.
The idea is that we will create a place for writers to be able to express their creativity and to do it in a way that reflects the audience we are catering to.”
For now, the Telegraph is just a fledgling company, and Mr Stieffer is only in his second year running Auto Media.
He’s already received more than $100,000 in funding from venture capital firm Andreessen Horowitz, but he says it’s a start.
“The way we look at it is, this is a company that’s going to be a little bit different from the other companies that we’ve been working with,” he said.
“What we’re trying to do is to do a little more in the short term and get a little faster with the delivery of the content and to be in the news quicker, and to have a really solid business model.”
It’s kind of the antithesis of the other things that we have out there.
“Mr Stauffers first show was a syndicated radio series for BBC Radio 5 Live.
He says his first show, on a small local radio station in Gloucestershire, had a huge response.”
The Telegraph is the latest in a growing list of TV companies that have been formed by entrepreneurs or self-funded. “
It’s been pretty awesome, it’s kind, it has turned into a sort of a cult following.”
The Telegraph is the latest in a growing list of TV companies that have been formed by entrepreneurs or self-funded.
Last month, BBC Worldwide, the broadcaster owned by the BBC, launched the BBC Worldwide Channel.
Last week, Sony announced a new streaming service.
“There’s a lot going on, there’s a whole bunch of different things happening, and I think there’s more and more people saying, ‘I want to be an entrepreneur, I want to create a platform, and this is what I want,'” Mr Stueffer said.
And while Mr Staeffers initial idea is a bit different, there are many parallels between the show and other successful shows.
“They’re both stories about writers, and the stories that are told in the show are about the process of creating a show,” he continued.
“But they’re very different, because in my opinion, they’re not the same thing.”
You know, in The Wire, there was an interesting point in the first season where they were all trying to make a show, and it’s sort of like you want to write a piece of art, but you don’t want to do something that’s so stupid and you don, you know, write a bunch of bad jokes.
“So we didn’t want the show to be, like, an excuse to go and sit around and watch TV. “
We’re all writers, so we’ve all got this thing in our minds, we’ve got this plan that we’re going to do, and then we just go to work,” he explains.
“So we didn’t want the show to be, like, an excuse to go and sit around and watch TV.
We wanted it to have its own purpose and its own personality, and that’s what the show has been about.”
Mr Schmeffer says his show is a “television pilot for people that want to work in the business, or in writing, or on television, and not necessarily just to make money”.
“The idea is to get the word out to the world, and people that really want to get into writing and writing and make money, to get that out to them and see what it’s really about.”