LONDON — Telegraph Hotel, a major gambling hub in the Midlands, is merging with Lotto Group, the world’s largest online gambling company.
Lotto will become part of Telegraph Media Group, a subsidiary of Telegraph, the London-based media and entertainment company founded by Rupert Murdoch in 2008.
The move is expected to be completed by the end of 2018.
Telegram, a popular online gambling destination, will continue to operate under its current name, Telegraph Sports Group.
“We are delighted to have secured this transaction,” said Lotto’s Chairman, John F. Baccari, in a statement.
It will help us further expand our gaming and entertainment offerings, as well as accelerate our strategic investment in our sports, entertainment and technology businesses.
A merger with Telegraph Media would create a more integrated gaming and media group, which will also include online gambling, the sale of the Lotto gaming and sports properties, and a host of other businesses, such as the launch of a global sports business, the acquisition of a major sports rights holder and a new sports broadcaster.
Telegraph’s chairman, Rupert Murdoch, has been chairman of Lotto since March 2015.
The deal is expected be completed in the next few months.
The company, based in London, is the largest online gaming platform in Britain, according to a report from IBISWorld.
It has more than 5 billion users and about 500 million registered players, according a report by The Independent newspaper.
The new group will be based in the U.K. and operate as a wholly owned subsidiary of Lottos parent company, Telegraph Media, which owns the Telegraph and Lottons sports properties in Britain.
The Lotto and Telegraph group has operations in the United States, Europe, Africa and Asia.